Bringing a better lifestyle to the people

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Brand Stories
2005
2005

Xiang Piao Piao was born as a leading brand in paper-cup instant milk tea

2008
2008

Passed the RMB1bn mark in annual sales

2009
2009

Started to build nationwide layout and set up the Sichuan plant

2011
2011

Achieved a product upgrade with the launch of Premium Series

2013
2013

Opened Tmall flagship store

2015

Wallace Chung became the brand endorser

2015
2017

William Chan became the brand endorser

2017
2019

Rolled out Boba Series Karry Wang acting as the new brand endorser

2019
2019
2020
2020

Set foot in the pan-brewing segment with Milkshake Series and Piaopiao Tea Series

Product Lineups
Boba Series
Boba Series
Premium Series
Premium Series
Bubble Series
Bubble Series
Classic Series
Classic Series